Interview with Fashion Writer Gloria Haguma
- January 1, 2015
Gloria Haguma was born on 12th June 1990, to Mr. Ezrah Hagum Imana and the late Marie-Sera Kampire. She is the first born from a family of seven. Her siblings are Brian Haguma who is at UCU, Inshuti Martha Haguma who just completed her O’level at St. Mary’s Kitende, Desire, Denise, Destiny and Peace.
She attended St. Stephen Primary School, Seeta High School and Mpoma girl’s school.
She later joined Uganda Christian University where she graduated with a bachelor’s Degree in Mass Communication.
Gloria did her internship at the Razor Newspaper before moving to the Daily monitor where she works to date. She has also worked for BigEye.ug, a popular online website and she also currently work at Paramour cosmetics ltd as the operations manager.
Aside from fashion writing, Gloria also provides personal shopping services to different people. So If you want to buy an item, or clothing and have no idea where to find it, then she is just the person you need.
[pullquote]”Every Girl’s closet must have a little black dress, a pair of fitting blue jeans and a pair of low heel pumps”[/pullquote]
Gloria Haguma’s insight into what inspires her, what she loves most about being a fashion writer and a typical day in the life of a fashion writer.
Q: What does fashion mean to you?
It’s the one thing that I can do and derive full pleasure from. It’s having the ability to create a lasting impression on the readers and the followers of my columns. I don’t view this as a short term goal, it is probably what I want to be doing when I retire.
Q: When did you realize you wanted to become a fashion writer?
Well, that must have been when I was offered the internship placement at Daily Monitor back in 2012. I have always had a keen interest in clothes, and what people are wearing. When I was at Campus, I used to do verdicts on my classmates when they walked into the door during lectures.
Together with a friend of mine called Angella, we would critic everyone’s outfits and of course have a good laugh at the really hilarious ones, especially the hair styles.
So when I got into the Daily Monitor, I knew fashion was what I wanted to get involved in.
Q: We noticed that you work for a Newspaper company. How does online content differ from print?
It’s not any different. The only difference would probably be in the readership. The online content has a bigger readership. Almost every adult in this country has a smart phone, or a laptop and people are on line 24/7. So the readership is broad is broad when using online content.
Q: How do you decide what topics to write about?
Many times, the topics are determined by the trends. The readers want to know what is trending so that’s what I have to provide them with. However, for the other magazines like Full woman and Sunday life, we discuss a topic with the editor and then get it done. These are usually focusing on different topics, not particularly on the current trends. It could be a year ender, or maybe addressing a fashion mistake I see around.
Q: What do you believe makes a quality article of clothing / a great look?
The thought put into a look is what makes it tick for me. For instance we could both wear little black dresses and heels. But if the other person went the extra mile to add a little belt to my dress, or maybe add a fux jacket, then that is a better look to me. Having a good look doesn’t come easy. You need to work hard at it.
Q: Who are some of your favorite fashion designers now?
There are many. Internationally, I love Elie Saab. I hope that one day; I can have enough money to buy one of those gorgeous gowns. Locally, I love PSJ Couture and Martin Kadinda from Tanzania when it comes to men’s wear.
When it comes to shoes, I would kill for a pair of Manolo Blahnik heels any day, any time.
I love Suzan Mutesi, Brenda Maraka, Sylvia Owori, Gloria Wavamunno, Santa Anzo and Ras Kasozi. I like the new breed of designers that we have in Kampala like Martha Jabo, Brenda Maraka, Anita Beryl, and Juliana Okori. I need to have a piece of each one of these in my closet.
And then there is the new breed of designers, the collectors. Of course Abryanz Collection takes the lead when it comes to men’s wear. I am also a huge fan of Tinah’s Boutique, Ansell’s dresses, LK collections and House of Lukoma.
Q: What is your favorite Fashion Event memory this year?
Lets make that favorites. To begin with I was very excited about Kampala reviving its fashion week, all thanks to Gloria Wavamunno and I was also honoured to have been in attendance. Everything from the organization to the fashions showcases was amazing.
Then I also got a chance to attend the Swahili fashion week in Tanzania, which for me was epic. I was a nominee in the category for the best East African fashion journalist. And even though I didn’t win, I was happy to be a nominee.
Well, I saved the best for last. My biggest fashion memory this year was winning the award for the best fashion writer at the Abryanz Style & Fashion Awards 2014. When I started out as a fashion writer, I never thought the day would come when I would be actually awarded for it. And that is why I am truly grateful for the organizers of the ASFAs, for the great honour.
Q: What did it take for you to win the Abryanz Fashion and Style Awards 2014? And how did you feel about that?
Well, I believe I have grown over the years as a writer all thanks to my editors Eunice Rukundo(Full woman), Henry Ssali (Sqoop), Justine Juliet Rukundo(Life), Grace, Mike Carol and Flora . Each of these individuals has had a great influence in the person that I have become, career wise. My mentor Brenda Banura has also been a great help. There is no giving up in this girl’s world.
Being nominated for the Abryanz Style & Fashion Awards was a great honour, because it was my first local nomination and winning the award was very humbling. I can’t thank Brian Ahumuza enough for endeavouring to create a platform that recognizes talent like mine.
Q: What advice do you have for aspiring fashion writers?
I don’t think I would be the right person to give advice being that I am still growing as well.
But all I can say is that you need to work hard at it if you are to make it as a fashion writer. The good thing with coming out as a fashion writer in Uganda is that there’s room for growth. We don’t have so many writers so breaking out will be easy, as long as you are good at what you do.
Then you need to be up to date with everything going on in the fashion world. How else are you going to be advising people on what to wear, when you have no idea of what the skort is!
Q: What do you like best and dislike most about fashion?
The best part about being involved in the fashion industry is the influence that I create on the readers. I normally get people texting asking me where they can buy the item that I could have written about, or commending me on a story I have done.
Well the worst part is having to keep up. You have to lead by example, so if you are criticizing what people are wearing, you need to be setting the proper example. That means i need to be conscious of how I set out, especially at events.
Normally I am the jeans and t-shirt kind of girl but because of my job, I have had to adjust a bit.
Q: How would you define your personal style?
I like to move with the flow. If I wake up in the morning and i feel like being comfortable, I will throw on my jeans and t-shirt. If I am attending an event, then I will dress up, even wear make up. To me, it’s all about the comfort.
Q: What are some of your fashion goals? Life goals?
I want to get to a point where people have complete trust in me and the information that I am sending out in the fashion stories. I want to become an authority on fashion, in all aspects.
Q: Where do you get your inspiration?
From making my father proud of me. I am the first born in a family of seven. So every day when I wake up, I want to be a good example to the young ones and also make my father proud of who I will have become. My father has been my everything. He has struggled to bring me through school, and so the least I can do is make a decent person out of myself.
Q: What do you consider to be your biggest satisfactions and dissatisfaction with your occupation?
Well, seeing my by line up on a story every time the papers come out is the greatest joy of my profession. To think that people take their time and read the stories that I have written is truly amazing for me. And of course with my job, you get to go to all these places, many times; all expenses paid, and also get invites to most of the shows in town.
I can’t think of any dissatisfaction as per now.
Q: Style advice: Three must haves for every girl’s closet are…
A little black dress, a pair of fitting blue jeans and a pair of low heel pumps.
Q: When you’re not writing, we’re most likely to find you:
You will find me at Paramour Cosmetics Ltd where I work as an operations manager Or maybe at any fashion event in town with my Close Friend Christine Wanjala. I will be somewhere in the corner doing what I do best; analyzing the outfits.
Contact Gloria Haguma